All posts by Damian Zarzycki

Damian is a marketer with journalistic background and passion for storytelling. He blogs frequently on e-commerce trends, the need for brands to build better customer experience, and general sales / marketing topics. He's part of the Bluestone PIM team.

A young man resting on a setee using a laptop with a Black Friday graphics on the screen

Complete Guide to Prepare Your Business for Black Friday 2018

Black Friday, the biggest shopping day of the year (this year on November 23), is just around the corner and this means we’re one step from the official holiday season 2018. For all multi-channel retailers, the rule is simple – in order to turn big profits you need to prepare your business as well as your e-commerce… Read more

When should I consider using a PIM solution?

“Do I really need PIM when I already have an ERP system?”. “When should I consider implementing a PIM solution in my company?”. These are the most commonly asked questions we get from our prospects. We decided to answer these questions in an honest and transparent way. Truth is, not every e-commerce business needs a… Read more

The Ultimate Cheat Sheet on Omnichannel

Omnichannel, understood as providing customers with a consistent sales experience, is one of the major e-commerce trends in 2018. But how to create successful omnichannel strategy? And how to use excellent product experience to deliver more revenue? Read the full article to get the answers to all your questions.… Read more

Omnichannel and Multichannel ebook chapter cover

Choosing between Omnichannel and Multichannel

Today, people are shopping where they find it most convenient and therefore, it’s increasingly important for brands and retailers to create excellent customer experience across offline and online channels. This is why they need to implement Omnichannel consistency and multichannel marketing. Yes, both of them.… Read more

What is Product Information Management

What is Product Information Management (PIM)?

When it comes to digital commerce and the world of online retail, PIM is not a hockey statistic also known as “Penalty Infraction Minutes”, definitely not a refreshing summertime drink called “Pimm”, neither a popular restaurant in Phuket, Thailand. So, what is PIM and why it’s so important for brands and retailers?… Read more

One PIM to rule them all

Having an efficient Product Information Management solution is like having the magical One Ring from J. R. R. Tolkien’s epic fantasy novel “The Lord of the Rings.”… Read more

A vector graphic of a man from behind looking at a circle made of e-commerce icons

Omnichannel is the future of retail industry

Providing customers with a consistent sales experience is no longer just a best practice or luxury reserved only for the “big players.” It’s becoming a new standard for all retailers, wholesalers, and brands who want to stay competitive in the upcoming years.… Read more

A three-tier subscription concept of basic, premium and ultimate showing images of rockets

Welcome to subscription economy

World is moving toward subscription economy. Most of us are already using platforms such as Netflix, Dropbox or Spotify. But did you know that thanks to subscription-based services you can also develop your business?… Read more

A young man's silhouette lined up with numbers and a friendly robot against a sunset sky

4 hottest e-commerce trends in 2018

Voice recognition, subscriptions, personalization, and omnichannel - these are the trends that will fuel the e-commerce industry in 2018. Read more

A group of young people shown from the neck down leaning against a wall wearing colorful clothes and using mobile devices

6 surprising retail habits of Millennial shoppers

The Millennials (also known as Generation Y), are rapidly changing the online retail landscape. More importantly though, in the next couple of years, as they reach their prime spending power, they will become the driving force for the entire e-commerce industry. So, it may be time to take a good hard look at your retail… Read more

A bird's eye view of a person sitting at a desk using a laptop with cut-out clouds distributed next to the device

5 Reasons Why Small Businesses Should Move to Cloud

Today, Software as a Service (SaaS) is one of the positive results of the cloud computing revolution. In fact, most of us are already using SaaS-based applications every day, i.e. Google Docs, Dropbox or Slack. Now it’s time for your business to get off the ground, fly high and move to the Cloud.… Read more

A photo of red shopping carts left at an empty parking log

Death of American shopping malls

Today, most young people all around the world have stopped doing their shopping in traditional malls, choosing instead to shop online. So, one thing is sure for all retailers and wholesalers: either you start selling your products online or your business will be doomed. Just like the American shopping malls.… Read more

A close-up of a person's hand holding a jigsaw puzzle with an API caption on it

2017 is the year of the API Economy

Monolithic IT infrastructures that have powered businesses over the past few decades now give way to microservices and today’s companies need to launch new business models if they are to remain competitive. APIs are instrumental in the change.… Read more

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What’s the future of PIM?

Special report prepared by Ventana Research, a respected benchmark business technology research firm, proves that the best solution for effective management of product-related content is using one single Product Information Management (PIM) application.… Read more

A close-up of a businessman's hand stacking up wooden blocks with business drawings on them

7 Best Practices for Successful Product Information Management

How to successfuly implement a Product Information Management (PIM) solution and benefit from Omnichannel consistency? We offer the following 7 recommendations based on “The next generation of PIM” report prepared by Ventana Research.… Read more