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Complete Guide to Prepare Your Business for Black Friday 2018

Black Friday, the biggest shopping day of the year (this year on November 23), is just around the corner and this means we’re one step from the official holiday season 2018. For all multi-channel retailers, the rule is simple – in order to turn big profits you need to prepare your business as well as your e-commerce… Read more

When should I consider using a PIM solution?

“Do I really need PIM when I already have an ERP system?”. “When should I consider implementing a PIM solution in my company?”. These are the most commonly asked questions we get from our prospects. We decided to answer these questions in an honest and transparent way. Truth is, not every e-commerce business needs a… Read more

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How to work with product attributes?

How useful is a product if it does not satisfy a need or a want? The aim of producing and selling a product is to fulfill the former or the latter, and to do so better than the competitor. In today’s world, there are usually many supplier and product alternatives for every scenario. What you need to do is show your prospective buyer that your product meets their needs and desires best. There is always a niche, but each niche requires more relevant product information. Read more

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What is the best PIM software for Magento 2?

Since e-commerce is rapidly growing globally, many people use the opportunity to run a successful Magento-based retail business. Except the more they grow and expand their market reach, the harder it becomes to keep all product content up-to-date. Especially when the number of SKUs – including associated product catalogs and digital assets – consistently grow. Therefore, the question is asked: What is the best PIM software for Magento 2? We’ve prepared a side-by-side comparison to help you get the answer.  Read more

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What does a PIM solution cost?

It's time to address the elephant in the room. We want to answer a recurring question asked across countries, industries or job titles, namely - 'What does a PIM solution cost?' Find out below. Read more

Implementing PIM – Case Study

This case study focuses on Isola, a leading producer and supplier of solutions for roofs, walls, floors. We look into the before and after implementing PIM by this organization. Read more

New Frontier of E-commerce is PIM

The new frontier of e-commerce (is PIM)

PIM software can solve multiple challenges faced by companies across industries and borders, both typical ones experienced by the majority of businesses in e-commerce and more specific ones. Look below to see the examples. Read more

Above the Cloud, there is SaaS [Infographic]

An infographic about Cloud and SaaS - cloud adoption status and predictions, current and anticipated workload performed in the cloud and more. Read more

Above the Cloud, there is SaaS

Many PIM solutions, similarly to the vast majority of business apps, draw from cloud technology. In this article, we discuss what it means for an app to be cloud-native, or to operate in a SaaS mode, as opposed to being cloud-enabled. At the end, you will also find the pros and cons of cloud services. Read more

The Ultimate Cheat Sheet on Omnichannel

Omnichannel, understood as providing customers with a consistent sales experience, is one of the major e-commerce trends in 2018. But how to create successful omnichannel strategy? And how to use excellent product experience to deliver more revenue? Read the full article to get the answers to all your questions.… Read more

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Choosing between Omnichannel and Multichannel

Today, people are shopping where they find it most convenient and therefore, it’s increasingly important for brands and retailers to create excellent customer experience across offline and online channels. This is why they need to implement Omnichannel consistency and multichannel marketing. Yes, both of them.… Read more

What is Product Information Management

What is Product Information Management (PIM)?

When it comes to digital commerce and the world of online retail, PIM is not a hockey statistic also known as “Penalty Infraction Minutes”, definitely not a refreshing summertime drink called “Pimm”, neither a popular restaurant in Phuket, Thailand. So, what is PIM and why it’s so important for brands and retailers?… Read more

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[Infographic] What your customers (rightly) take for granted

Infographic about customer experience and omnichannel marketing. Read more

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What your customers (rightly) take for granted

Your customers can become your brand's advocates. Simply provide them with an outstanding customer experience. Find out what you can (and should) do to get going. Read more

One PIM to rule them all

Having an efficient Product Information Management solution is like having the magical One Ring from J. R. R. Tolkien’s epic fantasy novel “The Lord of the Rings.”… Read more

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Omnichannel is the future of retail industry

Providing customers with a consistent sales experience is no longer just a best practice or luxury reserved only for the “big players.” It’s becoming a new standard for all retailers, wholesalers, and brands who want to stay competitive in the upcoming years.… Read more

Bricks-and-mortar Life After Death

The digital revolution has changed ecommerce landscape forever. Read what brick-and-mortar retailers can do to stay afloat. Read more

Clarity at the Core Part 1: PIM and MDM

Do you want to take control of the omnichannel and want to understand business software which will help you with that? Start with a clear understanding of Product Information Management software and Master Data Management systems. Read more

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Welcome to subscription economy

World is moving toward subscription economy. Most of us are already using platforms such as Netflix, Dropbox or Spotify. But did you know that thanks to subscription-based services you can also develop your business?… Read more

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4 hottest e-commerce trends in 2018

Voice recognition, subscriptions, personalization, and omnichannel - these are the trends that will fuel the e-commerce industry in 2018. Read more

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Ecommerce Manager’s 2018 New Year Resolutions

Begin 2018 with three actionable tips and a checklist for improving your ecommerce activities. Read more

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Ecommerce Seasonality Tips Yule Love

Things you need to know about how to ride the seasonality wave in ecommerce. Build your ecommerce calendar in a smart and effective way. Read more

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6 surprising retail habits of Millennial shoppers

The Millennials (also known as Generation Y), are rapidly changing the online retail landscape. More importantly though, in the next couple of years, as they reach their prime spending power, they will become the driving force for the entire e-commerce industry. So, it may be time to take a good hard look at your retail… Read more

A bird's eye view of a person sitting at a desk using a laptop with cut-out clouds distributed next to the device

5 Reasons Why Small Businesses Should Move to Cloud

Today, Software as a Service (SaaS) is one of the positive results of the cloud computing revolution. In fact, most of us are already using SaaS-based applications every day, i.e. Google Docs, Dropbox or Slack. Now it’s time for your business to get off the ground, fly high and move to the Cloud.… Read more

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Death of American shopping malls

Today, most young people all around the world have stopped doing their shopping in traditional malls, choosing instead to shop online. So, one thing is sure for all retailers and wholesalers: either you start selling your products online or your business will be doomed. Just like the American shopping malls.… Read more

A close-up of a person's hand holding a jigsaw puzzle with an API caption on it

2017 is the year of the API Economy

Monolithic IT infrastructures that have powered businesses over the past few decades now give way to microservices and today’s companies need to launch new business models if they are to remain competitive. APIs are instrumental in the change.… Read more

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What’s the future of PIM?

Special report prepared by Ventana Research, a respected benchmark business technology research firm, proves that the best solution for effective management of product-related content is using one single Product Information Management (PIM) application.… Read more

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7 Best Practices for Successful Product Information Management

How to successfuly implement a Product Information Management (PIM) solution and benefit from Omnichannel consistency? We offer the following 7 recommendations based on “The next generation of PIM” report prepared by Ventana Research.… Read more

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Getting product content ready for sales

Long waiting lines for new products are not good for business. Is missing product content delaying your product launches? Photos, descriptions, even tags, all take time to create. What can you do to get your new products out the door faster?… Read more

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Omnichannel sales: Meet your customers where they are

People are shopping where they find it most convenient. With plenty of options for discovering, researching and buying new products in the digital world, it is increasingly important to deliver a smooth shopping experience. So what exactly is omnichannel sales – and how does it help you meet your customers where they are?… Read more

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Is your online sales strategy Customer First?

Online sales thrive on self service, but they don’t have to be any less personal than offline sales. Even without face-to-face interaction, there are effective ways to show your customers that you care about their needs. What does it take for an online business to be customer first?… Read more

A photo of a laptop on a desk showing an e-commerce website selling furniture

Why you should centralise your product information

You are running a successful retail business. Delivering products to market quickly is what brought you here, and it is important to keep up the pace. Except the more you grow your sales and expand your market reach, the harder it becomes to manage information about your products. If your product information is scattered across… Read more

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